If you’re not ahead, you’re behind. Failing to evolve with shifting consumer behaviour and cultural currents means one sure thing, a slow path to irrelevance. We cut the pander, the ambiguity and give you a defensible position in culture both your business and your audience can rally behind.
❶ Create Cultural Momentum
DETAILED SERVICES
If you’re not ahead, you’re behind. Failing to evolve with shifting consumer behaviour and cultural currents means one sure thing, a slow path to irrelevance. We cut the pander, the ambiguity and give you a defensible position in culture both your business and your audience can rally behind.
❶ Create Cultural Momentum
Cultural Themes & Behavioural Analysis
Category Codes & Audit
Brand Positioning
Naming & Messaging
If you’re not ahead, you’re behind. Failing to evolve with shifting consumer behaviour and cultural currents means one sure thing, a slow path to irrelevance. We cut the pander, the ambiguity and give you a defensible position in culture both your business and your audience can rally behind.
❶ Create Cultural Momentum
Cultural Themes & Behavioural Analysis
Category Codes & Audit
Brand Positioning
Naming & Messaging
You cannot lose if you have no competition. We help you find what makes your offering unique, and then we’ll show you how to tell the world. We’ll make your brand so compelling you’ll create a religion for your people and they’ll do the marketing for you.
❷ Become Like No One Else
DETAILED SERVICES
You cannot lose if you have no competition. We help you find what makes your offering unique, and then we’ll show you how to tell the world. We’ll make your brand so compelling you’ll create a religion for your people and they’ll do the marketing for you.
❷ Become Like No One Else
Brand Positioning
Naming & Messaging
Visual Identity Systems
Verbal Identity & Tone of Voice
Design & Expression Guidance
You cannot lose if you have no competition. We help you find what makes your offering unique, and then we’ll show you how to tell the world. We’ll make your brand so compelling you’ll create a religion for your people and they’ll do the marketing for you.
❷ Become Like No One Else
Brand Positioning
Naming & Messaging
Visual Identity Systems
Verbal Identity & Tone of Voice
Design & Expression Guidance
People don’t remember what you said, or did. They remember how you made them feel. We’ll help you show up in the real world, when and where
it really matters. We’ll guide every idea through to reality, ensuring that every experience - compounds your value.
❸ launch brave new worlds
DETAILED SERVICES
People don’t remember what you said, or did. They remember how you made them feel. We’ll help you show up in the real world, when and where it really matters. We’ll guide every idea through to reality, ensuring that every experience - compounds your value.
❸ launch brave new worlds
Brand Experience Design
Campaigns & Activations
Environments & Spatial Design
Partnerships & Cultural Collaborations
Creative Direction
Digital & Interactive
People don’t remember what you said, or did. They remember how you made them feel. We’ll help you show up in the real world, when and where it really matters. We’ll guide every idea through to reality, ensuring that every experience - compounds your value.
❸ launch brave new worlds
Brand Experience Design
Campaigns & Activations
Environments & Spatial Design
Partnerships & Cultural Collaborations
Creative Direction
Digital & Interactive
The office takes full responsibility for the
successful completion of Strategy, Brand
& Production engagements including but
not limited to:
The office takes full responsibility for the successful completion of Strategy, Brand & Production engagements including but not limited to:
The office takes full responsibility for the
successful completion of Strategy, Brand
& Production engagements including but
not limited to:
CLIENT
SERVICES
STATUS
Curate
Strategy, Brand Identity, Product Design
Ongoing / 2025
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Kirin Ichiban
Strategy, Brand Identity, Product Design
Ongoing / 2025
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Waterside
Strategy, Brand Identity, Product Design
Ongoing / 2025
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Estrella Damm
Strategy, Brand Identity, Product Design
Ongoing / 2024
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Human
Strategy, Brand Identity, Product Design
Complete / 2025
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Zandland
Strategy, Brand Identity, Product Design
Complete / 2024
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Creative Juice
Strategy, Brand Identity, Product Design
Complete / 2024
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Studio Super Cup
Strategy, Brand Identity, Product Design
Complete / 2023 / 2024
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
House Special
Strategy, Brand Identity, Product Design
Complete / 2023
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Manner
Strategy, Brand Identity, Product Design
Complete / 2023
Seed is a pioneering health company built on the science of the microbiome. Since launch, it has played a defining role in making scientific innovation understandable and beautiful for everyday life.
After six years of shaping the cultural conversation around microbes, health, and planetary well-being, the team approached us with the challenge of evolving the brand system to support a growing ecosystem of products, audiences, and touchpoints—without losing the spirit that made Seed stand out.
In collaboration with DCA Symphony in Tokyo, we took this evolution as a chance to stretch the identity across new dimensions. The result is a flexible, modular toolkit that balances clarity with expression and adapts across science, storytelling, and culture.
Curate
Strategy, Brand Identity, Product Design
Ongoing / 2025
Curate
Strategy, Brand Identity, Product Design
Ongoing / 2025
Kirin Ichiban
Strategy, Brand Identity, Product Design
Ongoing / 2025
Kirin Ichiban
Strategy, Brand Identity, Product Design
Ongoing / 2025
Waterside
Strategy, Brand Identity, Product Design
Ongoing / 2025
Waterside
Strategy, Brand Identity, Product Design
Ongoing / 2025
Estrella Damm
Strategy, Brand Identity, Product Design
Ongoing / 2024
Estrella Damm
Strategy, Brand Identity, Product Design
Ongoing / 2024
Human
Strategy, Brand Identity, Product Design
Complete / 2025
Human
Strategy, Brand Identity, Product Design
Complete / 2025
Zandland
Strategy, Brand Identity, Product Design
Complete / 2024
Zandland
Strategy, Brand Identity, Product Design
Complete / 2024
Creative Juice
Strategy, Brand Identity, Product Design
Complete / 2024
Creative Juice
Strategy, Brand Identity, Product Design
Complete / 2024
Studio Super Cup
Strategy, Brand Identity, Product Design
Complete / 2023 / 2024
Studio Super Cup
Strategy, Brand Identity, Product Design
Complete / 2023 / 2024
House Special
Strategy, Brand Identity, Product Design
Complete / 2023
House Special
Strategy, Brand Identity, Product Design
Complete / 2023
Manner
Strategy, Brand Identity, Product Design
Complete / 2023
Manner
Strategy, Brand Identity, Product Design
Complete / 2023
LONDON, England
LONDON, Ontario
LONDON, Arkansas
5:16:22 pm
LDN
Open for business
5:16:22 pm
LDN
Open for business
We are hiring!
We are hiring!
We are hiring!
We are hiring!
We are hiring!
We are hiring!
We are hiring!
We are hiring!
We are hiring!
We are hiring!
REQUEST CREDENTIALS
To view our work, please request our credentials. If you require a approved representative from Overview to read them to you in a formal yet somewhat seduction fashion, please email: [ hello@officeofoverview.com ] Until then, we remain, Yours sincerely. Overview™
START A SPECIAL PROJECT: hello@officeofoverview.com
START A SPECIAL PROJECT:
hello@officeofoverview.com
ABOUT
Office of Overview, INC
A Special Projects Company™
ADDRESS
205 Mare Street Studios,
203-213 Mare Street, London, E8 3JS
LEGAL
Overview is the trading name of Atic Limited. Atic Limited is a limited
company registered in England and Wales, Registered number: 11184064