Well behaved brands don’t make history

WORDS: By James

DICTATED BUT NOT READ

In pursuit of faster, better and easier, we’ve forgotten the things that make brands special. The empathy. The hope and the imagination. The ability to help people make sense of their world.

Behind our screens, we continue to believe that more = better.

That people are already our audience. That they care. The simple truth is. They don’t. To think that the world needs more brands or more marketing. Is naive.

What the world needs

is more meaning. More character. 

More conviction. Because brands don’t move culture. People do.

Whether you go with them, is up to you

Well behaved brands don’t make history

WORDS: By James

DICTATED BUT NOT READ

In pursuit of faster, better and easier, we’ve forgotten the things that make brands special. The empathy. The hope and the imagination. The ability to help people make sense of their world.

Behind our screens, we continue to believe that more = better.

That people are already our audience. That they care. The simple truth is. They don’t. To think that the world needs more brands or more marketing. Is naive.

What the world needs

is more meaning. More character. 

More conviction. Because brands don’t move culture. People do.

Whether you go with them, is up to you

Well behaved brands don’t make history

WORDS: By James

DICTATED BUT NOT READ

In pursuit of faster, better and easier, we’ve forgotten the things that make brands special. The empathy. The hope and the imagination. The ability to help people make sense of their world.

Behind our screens, we continue to believe that more = better.

That people are already our audience. That they care. The simple truth is. They don’t. To think that the world needs more brands or more marketing. Is naive.

What the world needs

is more meaning. More character. 

More conviction. Because brands don’t move culture. People do.

Whether you go with them, is up to you

Well behaved brands don’t make history

WORDS: By James

DICTATED BUT NOT READ

In pursuit of faster, better and easier, we’ve forgotten the things that make brands special. The empathy. The hope and the imagination. The ability to help people make sense of their world.

Behind our screens, we continue to believe that more = better.

That people are already our audience. That they care. The simple truth is. They don’t. To think that the world needs more brands or more marketing. Is naive.

What the world needs

is more meaning. More character. 

More conviction. Because brands don’t move culture. People do.

Whether you go with them, is up to you

OOO©

Manifesto

OOO©

Manifesto

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