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Billions flow into startups every year, supposedly in pursuit of progress. Yet much of modern venture capital is optimised not for world-changing ideas, but marginal convenience. As the old quote goes: “We wanted flying cars, instead we got 140 characters.”
But out there, beyond SaaS optimisation and faster grocery, are founders and investors who believe so completely that technology can fundamentally reshape society, they are willing to bet their fortune on it. That belief sits at the centre of Odin.
Not as a fintech platform. Not as a fund administration business. But as infrastructure for people attempting to bend reality towards a different future.
As Odin founder, Paddy Ryan, puts it: “We are not trying to democratise venture capital”, “Odin is a progress machine shaping how the future gets built through capital, institutions and the people who influence them.”
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For the Office of Overview, that quote changed everything.
Because a “progress machine” cannot look or behave like traditional fintech.
Most financial technology brands optimise for neutrality. They prioritise safety & efficiency assuming it guarantees trust. Their visual worlds are deliberately frictionless, designed to offend nobody and appeal to everybody.
But, Odin’s audience is not everybody.
It is founders building difficult, often uncomfortable futures. Investors willing to back strange conviction before consensus arrives. People irrational enough to believe they can change the world, and pragmatic enough to try.
Designing for that audience meant embracing ideology over optimisation.
In practice, that meant creating a brand world that magnetised the high-agency contrarian, all whilst politely shutting the door on the legacy fund manager searching for another safe bet.
( 0.3 )
For the Office of Overview, that quote changed everything.
Because a “progress machine” cannot look or behave like traditional fintech.
Most financial technology brands optimise for neutrality. They prioritise safety & efficiency assuming it guarantees trust. Their visual worlds are deliberately frictionless, designed to offend nobody and appeal to everybody.
But, Odin’s audience is not everybody.
It is founders building difficult, often uncomfortable futures. Investors willing to back strange conviction before consensus arrives. People irrational enough to believe they can change the world, and pragmatic enough to try.
Designing for that audience meant embracing ideology over optimisation.
In practice, that meant creating a brand world that magnetised the high-agency contrarian, all whilst politely shutting the door on the legacy fund manager searching for another safe bet.
matty g pelikan
Credits:
James Sedgwick Yeung
Creative Direction
Avi Bamra
Design Direction
Alex Beausire
Design
Adam King
Design
Oliver Dell
Design
Mariano Peccinetti
Illustration
Gizem Akdag
Illustration
Mac Baconai
Illustration
Client Team
Patrick Ryan
Mary Lin
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Overview to read them aloud from a powerpoint in an esoteric, uninspired, monotone please email:
[ hello@officeofoverview.com ] Until then, we remain, Yours sincerely. Overview™
ABOUT
Office of Overview, INC
A Special Projects Company™
ADDRESS
205 Mare Street Studios,
203-213 Mare Street, London, E8 3JS
LEGAL
Overview is the trading name of Atic Limited. Atic Limited is a limited
company registered in England and Wales, Registered number: 11184064