Fermat
Fashion Tech
The challenge
Fermat had built an AI platform that takes a garment from concept to tech pack. But in a category of AI tools all selling speed, it risked looking like one more feature.
The idea
We named the real problem: fashion’s process is broken, not its tools. We positioned Fermat as the fashion-native design platform that removes the drag between idea and garment, giving designers space to design and leaders the confidence to decide.
In closing
A brand platform built around one idea, “Make fashion design possible”, and an identity drawn from digital stitches and analog weave cards, with a pattern system, tone of voice and art direction that heroes the process.
Credits
James Sedgwick-Yeung
Avi Bamra
Baly Gaudin, Adam King
Avi Bamra, Baly Gaudin, Adam King
Digital Design
Mitch Capurso, Adam King
Creative Technologist
Baly Gaudin
Client Team
Pol Baladas, Priscilla Piraino, Daniel Villalobos, Diane Wallinger
