The Task

23° is a range of CBD flower and cannabis hardware. A precision flower mill and a humidity controlled stash box, or cannador. Our challenge was to build a brand that helps audiences better understand the science behind their smoke, and therefore, evolve it.

Our Approach

Working with the 23° team, we identified what matters to the modern cannabis consumer. Knowledge. How you smoke is just as important as what’s in your joint. So, our approach was to build an identity that reflected this. To bring education to the forefront through a system that celebrated the science behind the product.

The Results

An enhanced experience drawn from a deeper understanding of cannabis. From terpenes to temperature.