The Challenge

How does a cold brew coffee brand create relevance and cut through a milky market?

Our Approach

Look beyond the idea of coffee, to what it enables. What it fuels. And what it helps people do. Speciality coffee is a noisy and complicated market. Rather than compete on origin, roast or quality. We focused the brand on the idea that coffee enables people to do their thing, whatever that thing might be. The idea that the brand is a celebration of what the product enables, is community building 101. Here’s to the caffeinated doers.

The Results

A distinct position. An open community. A growing brand built by people who are doing their thing, and using SOLO to fuel it.

Find out More

solocoffee.co.uk