The Challenge

How does the sister restaurant of successful Tel Aviv group, Bala Baya, make a red carpet debut in hyper competitive Soho?

Our Approach

Service a growing demand for an all night, all welcome eating experience with Tel Aviv style hedonism. Recent years had solidified a growing need from Central London restaurants to give their audiences more than just a meal. The rise of the night out restaurant was here to stay, so we needed to find a way to authentically create a Tel Aviv experience that serviced that need. We took the inclusivity of Tel Aviv’s LGBTQ+ scene, coupled with the debaucherous heritage of Soho, to create an outlandish, and luxurious brand that authentically brought people together to share their love of food, socialising and partying.

The Results

Forbes number 1 restaurant in London. Conde Nast number 1 restaurant in London. Our favourite place to eat, drink, then drink some more.

Collaborators

Raven Collective (Interiors)
Kit Powis (Video)
Oh Gravy Media (Photography)
Jack Beagley (Illustration)