The Challenge

How does a restaurant group develop their brand through a line of products and merchandise?

Our Approach

Use the brand to address a wider cultural issue in hospitality.

At the time, lockdowns were lifting but the hospitality industry was at a breaking point. On the back of an exodus of European workers due to Brexit, the industry had spiralled into a staffing crisis. This wasn’t helped by the generally transient perception of a career in hospitality in Britain – one where staff turnover is high, and workers are rarely valued & invested in long term. Therefore, we thought the most poignant idea to centre the brand around was a life in hospitality. What it really meant to those who make restaurants a reality. This driving idea led us to spend time with staff, let them shoot their own photography and celebrate just how good a career in food can be.

The Results

A brand, webshop and big cultural mission that engages people on a deeper, and more meaningful level. Every purchase acting as a pledge of support for both the brand – and the people behind it.

Collaborators

Kit Page (Photography & Video)
Bao Team (Photography)
Mason London (Animation)
Sam Moore (Animation)

Shop

Housespecial.com