The Challenge

How do you build a fats brand that’s educational and accessible, yet fun, punchy and reflective of a new movement of health conscious eating?

Our Approach

Drawing from the world of coffee, we built a brand that gives people the knowledge they need to enjoy the food they love. With a big, PHAT tone of voice and an identity to match, Good Phat’s deliciously healthy fats improve the metabolic health of the world, one slug, drizzle and gulp at a time.

The Results

A confident brand identity, packaging system and retail clout that shines through a traditional health and wellbeing focused category.

Shop Now

Goodphats.com