The Challenge

How does the sister restaurant of established London group, Mr Bao, create a distinct, yet equally relevant experience for a new market?

Our Approach

Daddy Bao’s vision extends beyond providing a culinary experience; it aims to foster a sense of community and belonging. Our project actively engages with its customers, encouraging them to share their own family stories and experiences, thereby creating a space for dialogue, connection, and the celebration of heritage.

The Results

Through its innovative fusion of flavours, immersive storytelling, and community engagement, Daddy Bao has captured the hearts and palates of individuals, both young and old, who yearn for a taste of Taiwan’s rich cultural heritage. It is a testament to the power of food and the importance of family in shaping our identities, while also serving as a reminder of the beauty and depth found within the traditions passed down through generations.