The Challenge

We all know how frustrating creative block can be. But research shows that a little alcohol in the system boosts creativity. A study by Professor Andrew Jarosz of Mississippi State University found tipsy people solved creative problems better, and surprisingly – faster.

Our Approach

Create a beer specifically designed to be drunk at work, a ‘Creative Juice’ of sorts. In collaboration with Small Beer, we created a half strength desk beer designed to help you navigate creative block, because who wants to be drunk at work?

The Results

A new, fun and delicious way to help people find more creative solutions to their business problems. Drink responsibly.

Services

Naming. Brand Identity. Packaging. Campaign.