London-based creative studio Office Of Overview have designed the vibrant merch line ‘House Special’ for Mr Bao, an independent Taiwanese restaurant series founded in Peckham, London. Reacting against the cliches of restaurant merchandise, the studio instead developed an exploratory range that considers all the folks that make the restaurant function, thrive and flourish whilst designing within Mr Bao’s existing casual workplace guidelines – those being comfy clothes and no logos.
Inspired by the eclectic landscape of the restaurant itself, the maximal aesthetic takes visual cues from the packaging boxes, sell-by dates, stickers and safety paraphernalia that exist in the space. The result is an energetic and creative expression of functionality and workspaces, capturing a unique perspective that celebrates the reality of catering. A sentiment shared across the line’s t-shirts, featuring in-house illustrations, and the range’s own bespoke logomark.
