23° is an innovative range of CBD flower and cannabis hardware products, featuring a precision flower mill and a humidity-controlled stash box, otherwise known as a Cannador. The challenge for the London-based branding studio Office of Overview was to build an identity that educates audiences about the science behind their smoke, thus elevating the experience. “Whilst the cannabis world is full of antiquated and pre-legalisation ideals,” explains Founder James Sedgwick-Taylor, “people’s perception of cannabis use is always changing. What was once a stigmatised habit, is now celebrated across the world.” In collaboration with the 23° team, Office of Overview identified what matters to the modern cannabis consumer – knowledge, and having the information they need to improve their smoke.
