Master Bao. Westfields Family Run Restaurant.
The third and newest member to the group, Master Bao brings a healthy serving of love, care and asian tradition to Westfield London. Our challenge was to project the group’s ethos, across the river and translate it into a suitable format fit for Westfield. A carefully considered positioning helped the brand strengthen the groups’ presence, without diluting its personality.
The Master Bao brand is layered with its heritage and values, yet adapted to a contemporary setting to express a new perspective on what food court experiences can be: rich, meaningful and engaging.
Services ︎ Strategy & Positioning ︎︎︎ Naming ︎︎︎ Creative Direction ︎︎︎ Visual Identity ︎︎︎ Interior Concepts ︎︎︎ Packaging & Print ︎︎︎ Art Direction ︎︎︎ Typography ︎︎︎ Illustration
Collaborators
Lucas Garcia ︎︎︎ Illustration
The Master Bao brand is layered with its heritage and values, yet adapted to a contemporary setting to express a new perspective on what food court experiences can be: rich, meaningful and engaging.
Services ︎ Strategy & Positioning ︎︎︎ Naming ︎︎︎ Creative Direction ︎︎︎ Visual Identity ︎︎︎ Interior Concepts ︎︎︎ Packaging & Print ︎︎︎ Art Direction ︎︎︎ Typography ︎︎︎ Illustration
Collaborators
Lucas Garcia ︎︎︎ Illustration
TO FIND OUT MORE ABOUT THIS PROJECT, OR TO TALK ABOUT ANOTHER ONE, PLEASE GET IN CONTACT.
hello@officeofoverview.com