After 30 years running restaurants, Joe Yeung shut up shop. In his honour, his son, Frank, opened Daddy Bao - a Taiwanese bao institution inspired by his fathers story.

In the UK, traditional asian hospitality often goes overlooked. The culture and wisdom passed through generations rarely permiates fully into the brand.

So we wanted to utilise all the creative applications that come with building a restaurant, and a brand. To deliver a more meaninful experience. 

Services  ︎ Creative Direction ︎︎︎ Brand Identity ︎︎︎ Art Direction ︎︎︎ Interior Concepts ︎︎︎ Illustration ︎︎︎ Animation Packaging

Mason London ︎︎︎ Illustration
Kit Powis ︎︎︎ Photography

In collaboration with Mason London, we crafted three hanging scrolls to express Daddy Bao’s brand story & heritage - a contemporary take on the traditional ‘Lizhou’ handscroll. The scrolls depict Frank’s father Joe’s story, within which he traveled from Hong Kong to the UK in pursuit of his dream of opening a restaurant. They now hang as a wall feature in Daddy Bao.