About us


We are a small creative consultancy & design office building brand identities, reigniting old ones, working between creative strategy, campaigns, packaging, creative thinking & digital.

We put humanistic, emotion driven ideas at the core of everything we do. Whether historic, progressive, sustainable or cultural, brands live & die because of the way they make us feel. Our industry tends to forget this, striving for function, efficiency & logic, over beauty & experience. Making the brands we interact with nothing more than convenient & forgettable.

Every project we engage with, is based around understanding how it impacts people's lives. It’s where our creative starts from, and it’s where we end our delivery. We help our clients understand this impact too, giving them the clarity to utilise the tools we provide.

To talk about what we can do for your brand, and the people who experience it, please get in touch below.


︎Favourite Projects





Get in touch


︎ For a project equirery


︎ To work with us


25 Blue Anchor Ln, Ldn, SE163UL


︎ +44(0)7875103287


Careers


We are currently looking for a Creative Project Manager, please click here to find out more.


Services
Art Direction
Animation
Brands & Re-Brands
Brand Literature

Creative Strategy
Copywriting
Campaigns
Design

Environmental
Exhibition
Identity
Illustration

Packaging
Mural Design
Signage Design

Websites

Previous Clients
BT
CBRE
English Heritage
Landsec
Nokia
Butchies
Alligator
Solo Coffee

Master Bao
Mr Bao

© All images and video Atic Ltd

The Office of Overview is the trading name of Atic Limited. Atic Ltd is a limited company registered in England and Wales. Registered number: 11183064 Registered office: Office Of Overview, 25 Blue Anchor Lane, London, SE153UL.

︎ Project Information:

Master Bao The Taiwanese Restaurant in Westfield

When Mr Bao approached us to transport their neighbourhood restaurant ethos into an identity fit for shopping centre food court, the breif was met with adequate surprise.

Our challenge was to position the identity in a way that reinforced the group's credibility. The solution was to discover & utilize the same cornerstones that made the neighborhood restaurants successful.
The thoughtfulness, consideration & over-delivery of food & service, acted as guiding principles for us to develop a brand identity & fit out concept that strengthened the groups presence across london.

Services

︎︎︎ Identity
︎︎︎ Signage
︎︎︎ Print Collateral
︎︎︎ Environmental
︎︎︎ Digital
︎︎︎ Wayfinding