& Master Bao. Westfield’s Family Run Restaurant. Read More.

The third and newest member to the group, Master Bao brings a healthy serving of love, care and Asian tradition to Westfield London. Our challenge was to project the groups’ ethos across the river, and translate it into a suitable format fit for Westfield. A carefully considered positioning helped the brand strengthen the groups’ presence, without diluting its personality.

The Master Bao brand is layered with its heritage and values, yet adapted to a contemporary setting to express a new perspective on what food court experiences can be: rich, meaningful and engaging.

Find out more ︎︎︎ masterbao.co.uk

Services ︎︎︎
︎ Strategy, Positioning & Naming
︎ Creative Direction
︎ Visual Identity
︎ Interior Concepts
︎ Packaging & Print
︎ Typography
︎ Illustration
︎ Website

Hired Guns ︎︎︎
︎Lucas Garcia (Illustration)

︎Mike Smith (Web Development)


Give us a call. We are available (by appointment) 9-6, Mon - Fri @ The Department Store Studios in Brixton or via all widely accepted forms of modern communication.

Atic Limited T/A Overview is a limited company registered in England and Wales. Registered number: 11183064