& Master Bao. Westfield’s Family Run Restaurant. Read More.
The third and newest member to the group, Master Bao brings a healthy serving of love, care and Asian tradition to Westfield London. Our challenge was to project the groups’ ethos across the river, and translate it into a suitable format fit for Westfield. A carefully considered positioning helped the brand strengthen the groups’ presence, without diluting its personality.
The Master Bao brand is layered with its heritage and values, yet adapted to a contemporary setting to express a new perspective on what food court experiences can be: rich, meaningful and engaging.
Find out more ︎︎︎ masterbao.co.uk
︎ Strategy, Positioning & Naming
︎ Creative Direction
︎ Visual Identity
︎ Interior Concepts
︎ Packaging & Print
Hired Guns ︎︎︎
︎Lucas Garcia (Illustration)
︎Mike Smith (Web Development)
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