The third and newest member to the group, Master Bao brings a healthy serving of love, care and Asian tradition to Westfield London. Our challenge was to project the groups’ ethos across the river, and translate it into a suitable format fit for Westfield. A carefully considered positioning helped the brand strengthen the groups’ presence, without diluting its personality.

The Master Bao brand is layered with its heritage and values, yet adapted to a contemporary setting to express a new perspective on what food court experiences can be: rich, meaningful and engaging.

Find out more ︎︎︎ masterbao.co.uk