& Juicy. The Last Car You’ll Never Own. Read More.

Traditionally, what we drive is a statement about who we are. But the world demands a different future. A new perspective on going electric is going ownerless too. It’s a rebellion against old-fashioned car club culture. It’s counter-culture for a green future. A Juicy future.

Juicy provides exclusive electric car subscriptions from £350/pm. Insurance, maintenance and peace of mind included.

The identity is inspired by the optimism of old. Expressing a new ideology on how we get around. Welcome to the revolution.

Services ︎︎︎
︎ Naming
︎ Identity
︎ Art Direction
︎ Campaign
︎ Copywriting
︎ Animation

Hired Guns ︎︎︎
︎Sam Moore (Animation)


Give us a call. We are available (by appointment) 9-6, Mon - Fri @ The Department Store Studios in Brixton or via all widely accepted forms of modern communication.

Atic Limited T/A Overview is a limited company registered in England and Wales. Registered number: 11183064