Juicy©. The last car you’ll never own.
Services ︎ Creative Direction. Brand Identity. Art Direction. Interior concepts. Illustration. Animation. Packaging.
Traditionally, what we drive is a statement about who we are. But the world demands a different future. A new perspective on going electric is going ownerless too. It’s
a rebellion against old-fashioned car club culture. It’s counter-culture for a green future. A Juicy future.
Juicy’s identity is inspired by the optimism of old. Expressing a new ideology
on how we get around. Welcome to the revolution.
Services ︎ Creative Direction. Brand Identity. Art Direction. Interior concepts. Illustration. Animation. Packaging.
To find out more about this project, or to chat about another, please get in touch.
hello@officeofoverview.com