Juicy©. The last car you’ll never own.


Traditionally, what we drive is a statement about who we are. But the world demands a different future. A new perspective on going electric is going ownerless too. It’s a rebellion against old-fashioned car club culture. It’s counter-culture for a green future. A Juicy future.

Juicy’s identity is inspired by the optimism of old. Expressing a new ideology on how we get around. Welcome to the revolution.



Services ︎ Creative Direction. Brand Identity. Art Direction. Interior concepts. Illustration. Animation. Packaging. 

To find out more about this project, or to chat about another, please get in touch.


hello@officeofoverview.com

︎ +44(0)7875103287