INFO  

JUICY©. THE LAST CAR YOU’LL NEVER OWN.

Traditionally, what we drive is a statement about who we are. But the world demands a different future. A new perspective on going electric is going ownerless too. It’sa rebellion against old-fashioned car club culture. It’s counter-culture for a green future. A Juicy future.

Juicy’s identity is inspired by the optimism of old. Expressing a new ideology on how we get around. Welcome to the revolution.


Services ︎ Naming. Brand Identity. Art Direction. Campaign . Copywriting. Animation.

TO FIND OUT MORE ABOUT THIS PROJECT, OR TO TALK ABOUT ANOTHER ONE, PLEASE GET IN CONTACT.


hello@officeofoverview.com