Fueling a new electric car movement

The last car you’ll never own.

Traditionally, what we drive is a statement about who we are. But for some, going electric, and going ownerless is a rebellion against old-fashioned car club culture. It’s counter-culture for a green future. A Juicy future.

Juicy harnesses new technology, like cryptocurrency computation (mining), to make driving an EV affordable, and their subscription model makes the switch a breeze.

Our identity draws from the counter culture and optimism of old. Welcome to the revolution, man.

Launching soon.

︎︎︎Positioning Strategy