& House Special. Celebrating The Unsung Heros of Hospitality. Read More.

When asked to develop a webshop for Mr Bao, we thought it was a timely opportunity to champion the special people that make their restaurants a reality.  In the UK, working in hospitality isn’t always seen as a valuable career choice. Mr Bao aims to change that, and we do too.

The visual language behind the scenes in restaurants that’s often seen as purely ‘functional’, provided an interesting metaphor for how we could build a lifestyle brand that champions the unsung heroes of the kitchen. To give the staff even more ownership over the project, we gave them disposable cameras to photograph the merch themselves.

Find out more ︎︎︎ housespecial.co.uk 
Featured in ︎︎︎ The Brand Identity

Services ︎︎︎
︎ Naming
︎ Identity
︎ Art Direction
︎ Campaign
︎ Copywriting
︎ Animation
Hired Guns ︎︎︎
︎Team Bao (Photography)
︎Kit Page (Video and Photography)
︎Mason London (Animation)
︎Sam Moore (Animation)


Give us a call. We are available (by appointment) 9-6, Mon - Fri @ The Department Store Studios in Brixton or via all widely accepted forms of modern communication.

Atic Limited T/A Overview is a limited company registered in England and Wales. Registered number: 11183064