Culturally Led Branding & Strategy 

In today’s world, standing out means standing up. Asserting your individuality has never been more important, yet the question: how do I become more meaningful? Is becoming increasingly difficult to answer. To rise above the noise, we help brands put relevant cultural ideology at heart of their difference.


How We Help

We partner with you from the initial conception of an idea, right through to its launch into the world. Every inch of the distinction between our brands and their competition starts and ends with a good strategy. An understanding that your brand is part of culture whether you like it or not. What part it plays is up to you.

As part of our process, we help brands understand what’s meaningful to their audience by investing in the people they serve; understanding their lives, their wants and their needs. Through cultural and category research, we develop an actionable culturally led strategy which forms the backbone of your identity. It’s what drives your organisation forward, inside and out. We’ll then work as your creative partner, ensuring your unique narrative remains a common thread throughout every point your brand touches.


— Campaign Strategy
— Brand Strategy
— Cultural Positioning
— Naming & Tone of Voice
— Brand Guide


Give us a call. We are available (by appointment) 9-6, Mon - Fri @ The Department Store Studios in Brixton or via all widely accepted forms of modern communication.

Atic Limited T/A Overview is a limited company registered in England and Wales. Registered number: 11183064