About us


We are a small creative consultancy & design office building brand identities, reigniting old ones, working between creative strategy, campaigns, packaging, creative thinking & digital.

We put humanistic, emotion driven ideas at the core of everything we do. Whether historic, progressive, sustainable or cultural, brands live & die because of the way they make us feel. Our industry tends to forget this, striving for function, efficiency & logic, over beauty & experience. Making the brands we interact with nothing more than convenient & forgettable.

Every project we engage with, is based around understanding how it impacts people's lives. It’s where our creative starts from, and it’s where we end our delivery. We help our clients understand this impact too, giving them the clarity to utilise the tools we provide.

To talk about what we can do for your brand, and the people who experience it, please get in touch below.


︎Favourite Projects





Get in touch


︎ For a project equirery


︎ To work with us


25 Blue Anchor Ln, Ldn, SE163UL


︎ +44(0)7875103287


Careers


We are currently looking for a Creative Project Manager, please click here to find out more.


Services
Art Direction
Animation
Brands & Re-Brands
Brand Literature

Creative Strategy
Copywriting
Campaigns
Design

Environmental
Exhibition
Identity
Illustration

Packaging
Mural Design
Signage Design

Websites

Previous Clients
BT
CBRE
English Heritage
Landsec
Nokia
Butchies
Alligator
Solo Coffee

Master Bao
Mr Bao

© All images and video Atic Ltd

The Office of Overview is the trading name of Atic Limited. Atic Ltd is a limited company registered in England and Wales. Registered number: 11183064 Registered office: Office Of Overview, 25 Blue Anchor Lane, London, SE153UL.

︎Project Information
Alligator Dental Cover Made Snappy.

Commisioned by System Two & GSK, we delivered a brand identity and campaign concept based around the notion of dental made easy. Alligator is a pay as you use dental plan for aduluts America. Their premiums are a chunk cheaper than their competitors becuase of their 5G enabled toothbrush.

Simple & friendly, the identity brings a bit of personality and life to into an otherwise uninspiring space.

Services

︎︎︎Identity
︎︎︎Packaging
︎︎︎Campaign